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aejones

Stories and Adventures of an Implied Millionaire

Sep
09
2011
No Longer doing a Poker Seminar in Berlin
Posted in Poker | View Comments (17)
 

Hey guys, sorry about the last blog post. Since I've decided to do that poker seminar in Berlin I've had a change of heart-- I found out that the person marketing the seminar is marketing too aggressively. That is, he's basically spamming everyone on 2+2 specifically (my hope is that no one on Leggo got PMs). That isn't my style. I've long believed that if you have a great product, people will gravitate to it (unfortunately, that isn't always the case, but in the poker community where you have educated customers, I like to think that they can do their research and spread by word of mouth). That is the reason that Leggo has stuck around while doing so little marketing and having such a small brain-trust of dedicated people despite having limited resources.

Truthfully, any kind of marketing that involves BIG letters and bold words to try and get the point across really irks me. I believe that most of it is embarrassing-- it is blatantly stating that you believe that the consumer is weak and emotional and affected by such "fluff." I hate when people treat other people like they're stupid (see: Girah scandal where DIH lied to a bunch of people smarter than him and knew he was lying). Going back to the "marketing," I hate when people spam other people. Getting a phone call or spam email tilts the FUCK (in this case, capital letters are just necessary, I'd be screaming it in real life) out of me. It really sucks that these things have any validity in the first place, but certainly they do work on weak people.

So I apologize to anyone who associated the spam PMs or emails that they got about the seminar with me-- I take responsibility because I approved of the person putting together the seminar. It's not my style, I think I'm more low key than people probably think, and it upsets me that even for a second I was associated with such tactics.

In more positive news, I'm back on Stars! I'll see you cats at midstakes for a few weeks, so hide your children or move down if you have to, and as always I appreciate all the HU action I get .

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Comments
09-09-2011
ripnedstark is offline ripnedstark
birthday ruined
09-09-2011
Kesky is offline Kesky
Kesky's Avatar
A refreshing attitude towards marketing from an entrepreneur (of sorts). Kudos.
09-09-2011
Beans is offline Beans
So no Amsterdam also?
09-09-2011
vinivici9586 is offline vinivici9586
lol, i got one of the PMs, and i saw the title and was like oh sweet, and then i was like wait is this spam
09-09-2011
cntgetmedown is offline cntgetmedown
cntgetmedown's Avatar
I absolutely feel the same way about these marketing gimmicks. I find a lot of them are intellectually offensive. At the same time I understand that a lot of people just do it because they can and it makes them money, but it's not the kind of business I'd like to be involved in either.
09-09-2011
paulman is offline paulman
much respect you to ae, your low-key like a G
09-09-2011
TwoSHAE is offline TwoSHAE
it is blatantly stating that you believe that the consumer is weak and emotional and affected by such "fluff."

So? Nothing wrong with being truthful
09-10-2011
iRockHoes is offline iRockHoes
I am from Berlin. Berlin sucks.

Why don't you make a seminar in Pattaya?
09-10-2011
Laser Show is offline Laser Show
Laser Show's Avatar
great decision
09-10-2011
TheStudent is online now TheStudent
TheStudent's Avatar
Pretty sure Aaron comes to Amsterdam, otherwise he would make a very big mistake

@Irockhoes: I hear all the time you can party pretty hard in Berlin as long as you have some girls with you. Is that not true? My plan was to go to Berlin to party sometimes.
09-11-2011
DirtySanchez80 is offline DirtySanchez80
Bad news. Iam from Berlin and was trying to get into this.
Maybe another time?

btw:
U dont need girls with u to party hard in Berlin. Oc its a bonus but there are girls everywhere.
the eastern part is the place to be,
09-12-2011
Giggles Clifford is offline Giggles Clifford
Updated 09-12-2011 at 08:40 PM by Giggles Clifford
I agree, most of the Daily Variance product's marketing crack me up. Outlandish statements such as, and I quote, "crush poker in one week", and they are still using a cts screenshot from 3 or 4 years ago to advertise current products which have nothing to do with him, lol. Oh yeah, and "fix your tilt problens in less than an our" for Elements of Poker (as much as I love this book, it is pretty much impossible to fullfill that statement).

Obviously there is good stuff in there, but the marketing is hillarious, especially as he changes them pretty frequently,
09-13-2011
jungleman is offline jungleman
i dont completely agree to you actually, what if you have BOTH good content and good marketability? also there are many real world examples where marketabillity prevails over content sadly as well as similar instances of injustice
09-13-2011
jungleman is offline jungleman
also, virtually everyone indulges in some form of marketing in one way or another. As an example, as a poker player you market yourself by making blogs, posting hands you played well, etc etc. At what point does it cross the line? Why should there be a line?

on another note, the concept of justice is arbitrary as well in many cases--as an example, is knowledge of marketing something with inherent value such as skill? it seems that you could certainly argue that it is
09-13-2011
jungleman is offline jungleman
a final note: i dont agree with that kind of marketing strategy either, just saying there are some unknowns here
10-11-2011
aejones is offline aejones
aejones's Avatar
Quote:
also, virtually everyone indulges in some form of marketing in one way or another. As an example, as a poker player you market yourself by making blogs, posting hands you played well, etc etc. At what point does it cross the line? Why should there be a line?
Using bold letters, underlined words, and fancy jargon (this player has made over a MILLION dollars) is just unnecessary. Those types of "tricks" clearly demean my ability to make a rational decision. I do not like being thought of as stupid, obviously (nor should anyone).

When I market myself as a poker player, I am simply putting it out there for people to come to. If they want to read my blog regularly, they can. If they want to follow me on twitter, they can. I do not go around linking my blog or Leggo on 2+2-- I link them and talk about them in "my" places.

In this example, this guy fucking sent private messages to people-- would you not feel ridiculous to get a private message that was CLEARLY a long, drawn out, chain letter which is subjective (it's not even like it's from some third party site which says: "If you're interested in poker coaching, here's what's going on.") in your private message box? This isn't an email chain you signed up for, and this isn't posted in a forum where it belongs, it's actually in an inbox where you expect to only see personalized messages. The line is there somewhere, and it's crossed.
10-11-2011
aejones is offline aejones
aejones's Avatar
Don't you think that great things will find a way to get places? Don't you think that ANY midstakes player in the world who was looking for coaching from me would find it on 2+2 or in my blog or on my twitter? Those are the places they choose to see it-- non-invasively. Great products and ideas spread, people know quality (unfortunately not enough, or Leggo would have more members!). I learned about hundreds of websites through word of mouth (or legitimate target marketing that wasn't spam), I don't need something shoved down my throat.
 
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