So I just recently purchased a stake in a youtube video producer. He makes commentaries about video games (think call of duty, starcraft etc.) He's pretty good, both at playing and commentating. And he's in his early 30's, so very mature and responsible. (I also trust this person, I've had a much bigger financial relationship with him in the past, and we signed a contract...the deal is costs are recouped, then the profit above and beyond is split 50/50)
His channel however has less then 1,000 subscribers and he's pretty new to the game (3 months).
His part of the arrangement is making 2 videos per week, and my part of the arrangement is fast tracking his channel to more subscribers and paying for recording software + new games etc.
My question is, what's the best ways to grow a youtube channel? Money isn't the issue, so I'm open to both free growth and paid for growth. But I have no idea about how to maximize the "bang for my buck."
Right now the only way he's grown his channel is by doing videos for other channels.
I've thought about things such as dual coms, paying big youtube producers to let us put a video on their channel, paying youtube to be a "sponsored video" when people search for topics such as "starcraft commentary."
Anyone know of a good article/video/anything that might help me out? Anyone out there have a youtube channel of their own that is successful? I would be open to trading free poker lessons for helping me grow this channel
My budget is $5K, of which $1K has gone to equipment/games/other. So I'm still open to spending $4K more on advertising methods.
p.s. I can't release his name/channel because of two reasons, 1.) it's spammy to do that on leggo imo and 2.) I don't want people knowing that I own part of this channel because it's perceived as "uncool" to be in the youtube world for money...much like how some bands are "uncool" once they go from doing small little concerts to big "ZOMG I just made a ton of money" type concerts.