[alexgotay]

If you are unsure about his frequencies you can make the hero fold on the turn and not feel that bad because of the stacksizes and use JJ as your cutoff hand to be a wuss. If you seen him giving up on bluffs, like ck/raises bet turn ck river or double barrel then ck river, you can call turn fold river like you did.

So its kind of hard to say what is best in that spot, and probably depends a lot on other factors like flow/history.
Either way you should be making some notes after that hand for future references.